2022-2023 UI / UX Design

Sydnee.App Product Design

The one-stop shop for client marketing.

Project Context

This is an overview.

Client / Stakeholder

Team / 2-Person Team

Role / User Experience Management & User Interface Design

Tools / Adobe XD & Figma

Duration / November 2021 – March 2023

Page Contents

01. The Problem Statement

02. The Solution

03. Persona Development

04. Story Mapping

05. Information Architecture

06. User Task Flows

07. Focus Sections

07.1 The Client Dashboard

07.2 Pending Services

07.3 Client Profiles

07.4 Services

07.5 Settings

08. High Fidelity Prototyping

09. Reflections

01. The Problem Statement

Freelancers are overwhelmed and time poor. Many tools claim to do it all, but end up adding more time than help.

02. The Solution

Craft an intuitive platform where freelancers can manage their services and client requests, and clients can “shop” their relationship with ease.

03. Persona Development

Freelancers

Freelancers are always needing to increase their visibility of their products to their clients.

Company Clients

Clients new to digital marketing efforts need help in remembering what they have and how they can keep up with the services they are paying for.

04. Story Mapping

Working with one other colleague, we story mapped the user experience to review with stakeholders and ensure that the features and acceptance criteria were understood correctly.

05. Information Architecture

With an approved story map, we compiled a concise information architecture to aide in development of design.

06. User Task Flows

With this application being client facing, it was essential that we outline the purpose of each page in order to create inputs on both sides of the platform. I focused on the agency side while a colleague focused on the client facing side.

The focus on the freelancer side was on five main sections:

07. Focus Sections

The Client Dashboard

Pending Services

Client Profiles

Services

Settings

08. High Fidelity Prototyping

Utilizing the brand guidelines, component library, and wireframes, I brought the concept to life.

.Reflections

Topic: details
Topic: details
Topic: details

Sydnee.App Component Library

Designed a cohesive component library for use in an e-commerce style client management SAAS application.

Admin Portal Interface Design

Developed a web based user interface for an existing developer backend system that manages company memberships, event permissions, and users.